Headshots or Personal Branding—What Is Right For Me?
In today’s fast paced digital environment, it can be very challenging to promote your business and brand.
It can be hard to stand out from the pack. Image is paramount—everything from Social Media, to digital advertising, websites, and printed marketing collateral needs to be top notch. Whether you are an entrepreneur starting a business or a professional taking your career to the next level, high quality professional images will help you differentiate yourself from your competitors.
Do you need personal branding photos or professional headshots?
To be quite honest, both types of images can be extremely useful. It is all in how you want to use them. Let’s discuss the differences between Headshots and Personal Branding photos and see where they would apply in different scenarios.
Headshots and Executive Portraits
Headshots are simple, mainly Head and Shoulders images, that capture your professional personality.
Professional Headshots can be used in many ways, such as websites, professional Social Media Profiles (LinkedIn), your resume or business cards, and any articles for publications or blogs that you may write. They can be a great introduction to future employers or clients. They can convey a high degree of professionalism and dedication. It is said that a pictures speaks a thousand words—so what does your Headshot say about you? A really good Headshot can help to build trust with clients and make them feel more comfortable with the idea of working with you.
Personal Branding
Personal Branding tends to give more information to viewers than a typical Headshot. Consider it a deeper dive into your work persona. Personal Branding gives people a greater understanding of your personality and how you work. While we include posed images in a Personal Branding session, we often also include behind the scenes or images of you working. These will show clients what you do, how you do it, and what it would be like to work with you. Some Personal Branding sessions can even feature a little bit of your work outside of the office.
Personal Branding imagery is ideal for use on your Social Media accounts or website. They can really boost your online presence and help build trust in you and your area of expertise. In today’s digital marketplace, it is fantastic to have a library of images to pull from to post on Social Media. These types of images are a great way to tell the story of your evolving brand.
If you have just started a business, Personal Branding images can help you define your brand look—instead of relying on Stock Photography, you will have your own images that speak more authentically to your brand.
Reach Your Goals With the Help of Professional Photos
Both Headshots and Personal Branding Photos will no doubt aid in attaining your professional goals. Whether you want to get more market share or network and make new connections more effectively, high quality photos are the best way to present yourself to your audience. Nothing communicates professionalism better than having professional photos. In terms of dollars spent, nothing is more cost effective than having professional Headshots or Personal Branding photos created.
Are you ready to book a Headshot or Personal Branding Session? Call Saratoga Headshots at (518) 584-4237 today to schedule a Consultation. We want to help you put your best face forward.
