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In today’s fast paced and often Internet based environment, Professional Team Headshots are a must. While “never judge a book by it’s cover” can be a quaint aphorism, it really does not hold up in the real world. The truth is that we are perceived by how we choose to present ourselves.

First Steps in the Sales Cycle Include Your About and Team Pages

The first step most potential clients will make is to view your website—especially the “About” page and the “Team” page. After all, people want to connect with the faces behind the logo and the brand. They are curious to find out about the people they will be working with. In fact, people make most of their important decisions based on first impressions in the first few seconds. Therefore, doesn’t it make sense to put your best foot (or face) forward with high quality Professional Team Headshots and Branding images?

Build Trust with Professional Team Headshots

Trust is an important factor when marketing anything. Multiple studies demonstrate that website visitors are 35% more likely to place their trust in a company with great team photos. Also, consistency in your Team Headshots speaks to your attention to detail and how seriously you take your business and your Team. For example, if you go through the process of developing a new website, the impact can literally be ruined with unprofessional, poorly lit and poorly composed photos.

“Multiple studies demonstrate that website visitors are 35% more likely to place their trust in a company with great team photos.”

Multiple Applications for Professional Team Headshots

Having a media library of Professional Team Headshots will open many avenues to showcase your employees and business while building trust. Team shots are not just limited to your website. You can feature your employees on Social Media, in local publications, press releases, and any marketing collateral you develop. Team shots are one of the most cost-effective ways to market your business! And having a library at your disposal to choose from makes it easy when someone asks for images or you are posting to Social Media.

Team Building with Professional Team Headshots

Why not make Team Headshot Day an opportunity to build camaraderie? Having professional photos done at the office offers a break in the normal day to day routine, and it can be a fun experience for everyone. This is especially true if many employees work remotely—It will give people a chance to catch up in person. While everyone is together, you can also create some group shots. Finish up with a company lunch or happy hour!

Instill a Sense of Pride and Belonging

Having a company invest in Professional Team Headshots can instill a feeling of belonging and pride in employees. When a company invests resources in their Team, it makes the Team feel valued. This is especially true with environmental photos of Team members performing their job or demonstrating their role in the company. I have found that people enjoy showing off their skills and expertise, leading to interesting, dynamic and compelling original images. It also translates into authenticity.

Create Original Images to Separate Yourself in a Competitive Marketplace

While it may be tempting to use Stock images on your website, this can be a major mistake. It is especially true if your competitors happen to choose the exact same images! Trust goes out the window if you are both “copying” each other. So much of business is founded on authenticity. Having your employees showcased in your environment boosts authenticity and more easily creates trust with potential clients. After all, how many times have we seen the Stock images of picture perfect models seated around the Boardroom table? Way too many, in my opinion.

Attract and Convert More Clients with Updated Professional Headshots

Investing in high quality Professional Team Headshots is a fun and cost effective way to take your business to the next level– it will attract and convert potential clients, while making you look fabulous! After all, isn’t that the ultimate goal–to attract and and convert more viable leads?

Are you ready to discuss creating Professional Team Headshots together?

Use our Calendar to schedule a Consultation to see how we can help you make your team look amazing. Be sure to also check out our online Portfolio to view our work.